Charlotte FC's build continues ahead of their 2022 expansion season with the club announcing Shawn McIntosh as their chief fan officer.
What is a chief fan officer, you might ask? McIntosh will be “responsible for fostering and maintaining a direct relationship with fans to ensure they are engaged and supported,” according to a release by the club Tuesday.
McIntosh, who was raised in Italy, will report directly to Charlotte FC president Nick Kelly.
“As our club prepares for the historic inaugural season, it is important that we continue to innovate and grow the fan base in Charlotte and the Carolinas,” Kelly said in a statement. “Shawn’s passion, leadership and collaborative skills will be vital as we continue working with our supporters’ groups and the community to promote a world-class fan experience.”
McIntosh previously served as chief revenue officer for the Norfolk Admirals, a professional ice hockey team based in Norfolk, Virginia. He has over a decade of experience in sales and service at Houston Dynamo FC and with professional basketball teams the Las Vegas Aces, Phoenix Suns and Phoenix Mercury.
“I am thrilled to join Charlotte FC and for the unique opportunity to help grow soccer in the Carolinas,” McIntosh said. “Soccer is a big part of my identity and family’s culture, I understand firsthand how this game can positively impact and transform a community.
"I took this role because I have an undying passion for this sport and a true desire to see our beautiful game grow in the Carolinas and in this country. That growth happens when fans have a voice. I can’t wait to immediately start meeting fans and listen to their ideas about how we can create an innovative and unique experience that exceeds their expectations in 2022 and beyond.”
